There are countless independent artists and we all need to concentrate on one important thing: gaining new fans! Yes, even more than money, we must have men and women to hear us and tell their friends about the mind-blowing new band they discovered. Getting our music put on Spotify is actually a critical step in this method.
Unless you’ve been living on Cloud 9, you’ve heard about Spotify along with its “freemium” service. You’ve also heard how Spotify has taken the social network by storm. Each time certainly one of my pals listens to a song, it pops high on my Spotify, Facebook, Twitter, and whatever other social accounts We have; ex: “Hey! Nicklas just joined Spotify and heard Weasel… ” You get the concept.
So although the money you make per stream (per play) is less than a penny, the exposure potential is worth it. And fortunately for indie artists like yourself, it’s pretty very easy to get the music onto Spotify.
At this time, you might be signed to your label. If you have, your music might be on Spotify already. If this isn’t, call your rep and get if they’ve uploaded your music to the service. If they haven’t and you want them too, give the order! (in a nice way). Also, ensure they send Spotify your press kit packed with a bio, photos, contact info and anything else that creates you stand out. Simple enough, right?!
In case you are an unsigned artist, that’s okay since there are a lot of ways to upload your music without having a label. However, spotify promotion companies cannot negotiate with you directly. Why not? I’m sure it’s among the stipulations of their agreement with all the majors. Nevertheless the option is still quite simple. You have to pick a distributor like Tunecore, CDBaby or DittoMusic. I’ve written overview of these distributors to help you save some time to keep rehearsing.
Once you’ve created a free account with a distributor or signed a label agreement, your music is going to be uploaded onto Spotify within 4-six or seven weeks. But there is still try to be done, which leads us to:
Spotify doesn’t always receive your awesome press kit, so just as a backup, create a profile at allmusic.com. Spotify will search for you there when they don’t receive a bio.
Now that all of the tedious stuff is carried out with, it’s time for you to let your fans know Spotify is going to be sporting your tunes soon! Think of cool promo posts on Facebook, Twitter and MySpace. Make a promo video to your YouTube channel. Just had a sweet idea: write a song just for your Spotify release and hook it up in your posts! Ex: “Can’t wait to view our fans on Spotify. We’ve recorded a song just for you guys! Arriving at your Spotify account soon!” Fans will eat it!
Okay, you will find a handful of tedious points to accomplish still. No site is complete anymore without clickable logos. As soon as your music is on Spotify, download the service’s logo at iconfinder.com. Next, search for your band profile on Spotify (several options can come up, including “Top Hit, Tracks, Playlists”… you need to choose the link under “Artist”). While hovering over your artist profile, right click and select “Copy Spotify URI.” Last, combine the URI with the Spotify logo by adding it to your web page or blog sidewall by creating an “Image Widget.”
Another hip promo you can use for Spotify is the “Spotify Play Button.” This feature allows you to post songs onto your website and blog. First, right click any song, album or playlist in Spotify you intend to promote and as soon as ioyesv select “Copy Spotify URI.”
For example, let’s post this URI in your blog. Start your blog, write something to your hungry fans in html mode: (“We realize you guys want a sneak peak in our upcoming album. Here’s the initial track for you personally! Share it together with your friends!”). Next, post the hyperlink and add a salutation.
Even though Spotify will help gain fans to your awesomeness, it can’t be the beat-all, end-all solution! For your band to be successful, you have to practice modern marketing, meaning utilizing multiple vehicles. Helping you succeed is our job at musicmunch.com. Drop by for further tips!