What is SMS Texting? SMS, short for Short Messaging Service, is a text message service that allows short messages of generally a maximum of 160 characters in length, to be sent to, and transmitted from a cellular phone. Cell phones and the use of SMS, are having an un-deniable impact on our daily lives as well as the methods we use to conduct business. The truth that SMS offers a tremendous opportunity for companies to interact with their customers, is not really well-known.
Consider these figures. The gmail phone reported that in the united kingdom alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In the US, based on the ‘Cellular Telecommunications & Internet Association’, the number of SMS messages has expanded from 930 million each month in 2002, to 1.2 billion per month in 2003. Recently, in the Philippines, SMS Messaging played a major role in bringing down an unpopular political regime. Now that’s lots of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent more than 5 billion texts. Considering, Australia’s population is simply around 20 million, this is extraordinary. Popular reality Television shows like Australian Idol, Big Brother, Dancing using the Stars, American Idol, as well as others, use SMS technology to generate vast amounts of money of revenue straight from the SMS votes which will be used to determine the winners.
During the last few years, SMS Messaging has created into the most common service inside the mobile data area. Also, when response rates, interactivity and cost to implement, are considered, SMS marketing is without a doubt the most common marketing method. SMS is really a high-response-rate method of communication, that can help to get and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. According to current growth figures, SMS Messaging can become an ever increasingly important component in the future marketing communications.
While there is a charge for sending SMS messages, they nearly always make it to the intended recipient. SMS messages are forwarded to SMS Gateways, where they are stored until sent. This implies, whether or not the recipient is not really immediately available to receive them, or if the phone is powered off or away from range, messages have the ability to be delivered at the next opportunity. This high rate of deliverability makes SMS Messaging the most effective method of communication available.
There’s nothing more irresistible, than the tone of the in-coming SMS message for the user anticipating, perhaps, a personal message from a friend. This reason alone nearly always guarantees that the SMS message that you send, will be read.
Around 2,500 cellular phone-users within the city of Lulea, Sweden, volunteered to receive SMS messages of special deals from 150 local organizations. The volunteers were sent an SMS for a well-known fast food outlet’s burger offer, 25 per cent from the targeted users took in the offer.
A tiny club seeking to improve their patrons during slow nights through the week, made a decision to run theme nights. Having committed to maintaining a database in the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning with the text message. It was done the night time before the event. The promotion was successful with 29% of the sent the SMS message, taking on the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived on location, the supervisor would text a keyword and an ID number. These SMS messages were sent to a central administration database, where they updated each officer’s individual timesheet. This procedure was repeated at the conclusion of your day as officers left. The whole timesheet collection process, that employed to use up to 2 days, was almost entirely eliminated. Further, since this process automatically updated the administration database, accuracy and prevention of loss of data was ensured.
A software service provider for media and advertising agents doing work in film, television and photography, wished to provide casting agents a quicker and more efficient way to find out if their artists were designed for castings. This provider leads the business in casting solutions by combining, Web and SMS technology. All casting job facts are put into a database, then queried for artist matches based on set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are just entered once, personalized, and delivered to each of the relevant artists. When received, the artist simply replies using a yes or no. Since the message is received on the administration database, records are updated immediately. Casting agents benefited by time savings, reducing costs and accurate recording of events.
Communication is vital in Marketing. SMS marketing makes it possible to directly connect with customers and supplies a cost-effective method of data collection. Many leading companies have included this medium in their marketing strategies, and consequently, the number of companies using SMS continues to grow rapidly. An essential element of using SMS as a promotional tool is actually a client database. This database needs to be maintained with other relevant customer and contact information and naturally should contain a valid cellular phone number. If applicable for your area, ensure that you are able to personalize your SMS messages keeping nwmzqs names inside your database.
Possibly the most vital factor when settings up an SMS campaign. Make certain your member database of cellular phone numbers is opted in. This pre approval for SMS communication ensures prevention of prosecution. Provision of any member opt out process may also help to avoid legalities.
Ensure your marketing is relevant to your target. The relevance of the message is vital for achievement. Can the recipient see a real and tangible help to your message? Otherwise, brand damage could result. Limit SMS messages to a maximum of 160 characters. Focus your message on benefits and don’t ramble. If messages are definitely more than 160 characters, a second SMS must be sent. Avoid this. As well as doubling the cost, the recipient could be irritated and discard the complete message.
SMS Messaging is definitely an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to acquire information for precisely targeted future promotions. Adhere to the tried and proven techniques of database marketing Standard database marketing strategies and principles, as utilized by other marketing mediums, are what SMS Messaging requires. The marketing database needs to be dissected by various factors as required by particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.