Dolce & Gabbana want to tell their story in monochrome. It’s anything they wear, it’s what they sell with their shiny new store and, judging by their clutterless Manhattan office, it’s the things they surround themselves with.
Within an interview, they make their lives sound almost simple and simple, speaking in heavily Italian-accented English about seeing the movies or enjoying great Italian bread along with a nibble of salami.
Nevertheless the tale of versace jeans is actually colorful than that: They’re two guys who 22 years back started with 2 million lira — about $1,500 — with their pockets and also have since seen their tiny womenswear collection grow to your top-tier model of clothing, accessories or even a restaurant. Come early 2008, the men of Milan (Gabbana) and Palermo (Dolce) will find their names on two stores in India to increase an overall of 81 independent boutiques. Their company employs in close proximity to 3,500 worldwide.
Usually the one constant with their story: They are deft. When fashion’s mood was serious, so were they. These people were all rock ‘n’ roll whenever they would have to be within the 1990s and now they see a shift to more proper clothes — suits males and lovely dresses for ladies. The capability to shift gears appears to be component of their master plan.
Dolce & Gabbana has already been a go-to brand for celebrities — Madonna could be the favorite to wear — and so they draw fashion’s A-list with their runway shows that traditionally have boasted glitz and se-x appeal. On the recent high-powered day, they christened their redesigned Madison Avenue flagship within the company of actors Jason Lewis and Josh Lucas, along with a dinner planned to celebrate their new men’s fragrance with Matthew McConaughey, who’ll star in ads for your One for males. The designers gave Kate Hudson and Eva Mendes personal tours from the glistening retail space the previous day.
Whenever they met in the early 1980s operating in exactly the same office in Milan, Gabbana’s background is in graphic design. Dolce was the son of any tailor and had learned the trade at a young age.
Mostly you’ll obtain the 45-year-old Gabbana at the office. Dolce, 49, will be the a person to make frequent design scouting trips.
Surely, though, the designers should be doing more glamorous things too, considering they are building a hard target other men they need five different looks with their wardrobe, including work clothes, dinner clothes, sport and casual clothes, something trendy for your clubs. The fifth category is aperitif clothes, worn between work and dinner, Gabbana explains.
“Men are shopping much more like women,” Gabbana said. “They may spend more on clothes, however, not clothes for work. They’ll buy maybe four suits a season, however they love spending on crocodile shoes or cashmere sweaters.”
“Jackets, too,” added Dolce, although he chooses to fend off the chill in the office having a cozy chunky knit sweater over his black shirt, vest and tie.
Men nowadays are seeking an excellent and stylish 007 style, Dolce says. He notes the slim suit of his design partner.
“It’s with regards to a clever lover, not really a playboy. A black suit, white shirt is all about the feeling in the guy. It’s an envelope. What’s important is what’s inside.”
This thought is definitely an evolution for a label which had largely built its reputation on slinky styles. The designers are adapting this new philosophy to the womenswear, starting with its much-heralded upcoming spring collection that is certainly romantic and feminine. The emphasis is on delicate dresses.
“We’ve changed many things,” Gabbana said. “We haven’t lost our bodies of your woman but we made the collection more soft. … Don’t worry, we haven’t forgotten se-xy.”
“Our vision doesn’t change each season. We wish to explore this standpoint,” he said.
The designers pledge that after a couple of years working on building brand awareness and stepping into new markets, it’s the garments and accessories that really get their attention now. They’ve also got their eye on their own customers.
The new store, by way of example, is ultra modern and roomy — even the dressing rooms. Initially, the area might appear sparse, but, the simple truth is, it’s a luxurious to obtain space to browse a whole offering of womenswear, menswear, shoes, bags, jewelry and so on.
It’s hard not to notice the price tags, too. It’s standard for dresses and bags to top $1,000, so Dolce & Gabbana items aren’t impulse buys for many individuals. You will discover a cheaper, secondary line called D&G — an outfit is very likely to cost $500 — available in its own branded stores as well as in department and specialty stores.
Due to their fine craftsmanship, though, dolce & gabbana bags says their products and services are meant to last and become fully integrated into one’s closet and not be worn just on special events.