More than ever before, website marketing demands a whole new approach. Search engines like google-the primary drivers of website traffic for almost all businesses-need a modern-day, thoughtful approach to experience visibility, traffic, and sales. In stark contrast from dangerous, spammy tactics still perpetuated by a lot of marketing agencies for their clients, achieving seo company in los angeles success requires strategic branding and authority building, and there’s one strategy rapidly growing in popularity which offers more consistent, powerful returns than any tactic containing come before: brand mentions.
The Benefits of Brand Mentions
Brand mentions are linked mentions of your respective manufacturer on major media publications like Mashable, TechCrunch, or The Wall Street Journal.
Brand mentions start out with great content. When you have fantastic content on your own website, including an infographic with unique insights, or perhaps an in-depth article written by a niche expert on the staff, journalists at major media publications might find it important to cite those resources to back up claims within stories that they’re writing.
Each time a journalist publishes a narrative that cites or references your content within their story, you get credit in Google’s search ranking algorithm. Google’s algorithm has grown so sophisticated that this mere mention of your brand inside an authoritative context (even when it’s not linked) is sufficient to pass trust and authority to your site. Google uses mentions and links because the primary ranking factors in its search algorithm; the more brand mentions you may have from authoritative, trustworthy, quality publications, the greater number of Google will trust your brand, and consequently display it higher searching results.
But brand mentions are way over just an SEO strategy. There are 4 main benefits:
1. Increased Referral Traffic
Mashable. TechCrunch. The Wall Street Journal. You recognize these names because they’re some of the most popular publishers in the world. Each article published on these sites attracts a huge number of views over the course of its existence, with each reader will realize your brand if it’s present throughout the article. The outcome is totally new, direct visits to the site from the referral sources. Our clients has earned more than 10,000 referral visits from brand mentions, with new referrals still arriving in daily-a result that might typically cost $100,000 or even more by way of a traditional PPC campaign like Google AdWords. A similar client has additionally seen a rise of 75,000 unique monthly visitors from search traffic, growing from 100,000 to 175,000 and beyond.
2. Increased Brand Visibility
The price of brand familiarity is incalculable. Each time a possible client is in contact with your manufacturer, that customer grows more familiar with your small business. Research has shown that familiarity leads to favorability, and so higher conversion rates. Appearing more often than your competitors also makes it much more likely your brand name will spring to mind first when potential clients are ready to make a purchase. Making your own name visible and available through brand mentions greatly increases your brand’s visibility, which results in greater sales.
3. Improved Reputation and Trust
Once you’ve gotten published over a major publisher, you’ll earn the right to brag about it. An “As seen on” section on your homepage or “Contact Us” page that highlights logos of publishers which your brand is featured may serve as extremely strong social proof, thereby increasing sales.
4. Compounding Returns
Appearing within a published article using a brand mention isn’t a 1-time tactic; it’s an investment with compounding returns. Articles published on major media publications typically remain online and indexed in the search engines indefinitely. The better time that passes, the better views each article will get, along with the more referral traffic you’ll earn. The more articles you happen in, the greater number of authority you’ll build, as well as the better reputation you’ll develop.
So, How can i Get My Content Before Journalists?
Earlier, I discussed how brand mentions start with exceptional content. There’s merely one problem; how will you get that content in front of journalists to allow them to reference it with their stories?
There is a few choices for the process. The DIY-approach is always to identify publishers which you’d want to acquire brand mentions, then identify journalists and editors at each publication, then contact these people to help make your pitch. Unfortunately, this approach tends to rarely yield any responses due to high number of spam emails journalists and editors receive from eager companies hungry for an opportunity to have their brand mentioned on these publications. Additionally, it’s often difficult to get contact details for journalists and editors, as many have hidden it due to growing tired of the bombardment of cold outreach.
The following alternative is to work with a PR agency. PR agencies build email lists of journalists and send them story “ideas” or “interview opportunities” via email. These emails often become annoying after some time; as a journalist myself, I receive as much as a dozen of which daily. This is known as the “spray and pray” approach. Should they send enough emails, perhaps a journalist will bite; it gets a numbers game for that PR agency. Unfortunately, they generally have no idea how many journalists will respond, or from which publications.
At AudienceBloom, we require a different approach. We build relationships with journalists and then provide elite support on their behalf, assisting with writing, editing, obligations, and quotas. Once they need a story, or a source for any story, we work with them right to write and edit an ideal story, or identify the ideal source. Within these stories, we identify the opportunity to reference our clients’ content, to be able to highlight our clients as experts or authority sources within each story. Employing this approach, we bridge the gap between content and journalists at major media publications, and we’re able to include our clients inside the article writing and approval process.
This method results in a far more clearly-defined deliverable compared to what PR agencies offer. As opposed to guessing at the amount of placements you’ll get, or which publishers they’ll appear, we’re capable of tell our clients exactly which publishers will probably be publishing each story, and let our clients pre-approval for each story before publication.
The simple truth is, brand mentions are nothing new; nor is content marketing, which can be in the middle of the strategy. What’s new will be the rise in interest in the strategy, and that is a direct result of recent Google algorithm changes that emphasize brand signals over other metrics. Google has changed its algorithm to favor brands that show dexipky68 ties with trusted publishers, and specifically branded links and mentions on trustworthy sources.
These changes have ended in an explosion of popularity in content marketing, which many have called “the new SEO” and blurred the lines between PR and SEO. Google has finally created an environment where cheap, spammy gimmicks don’t work, while real, quality content publication and branding signals really do work. Unfortunately, nearly all SEO and digital marketing agencies will still be stuck performing tactics that no more benefit their clientele, mainly because they haven’t developed the time, processes, or relationships to take care of the evolution in the industry.